Las Vegas, San Francisco, Vancouver,
New York London, Berlin, Tel Aviv
#LOVE IS NOT CANCELED
Dear HustlaBall Family,
Took me a little while to find the courage and energy to update the website. HustlaBall is being part of my life for the past 12 years and besides the financial aspect is something I love to produce, trigger my imagination, unites me with people I love, and create what I always called my HustlaBall family.
I have been receiving a lot of messages regarding when the next HustlaBall will be and the answer is simply " I don't know"
As well described in the article written by Nick Winehouse six months ago, all live events including HustlaBall stopped. We were the first industry to really fully shut down, and overnight, business evaporated for everyone. It’s estimated that 96% or as many as 12 million people in the live events industry are currently unemployed, furloughed, or have lost up to 90% of their income. Meanwhile, the world’s largest concert promoters are reporting a 98% loss of revenue since the start of the pandemic.
Live events will be the last to return and it’s looking bleak. Current estimates predict anywhere from 6 to 12 months before we are able to fill a dance club or warehouse, sustaining increased financial losses in the tens of billions of dollars.
The extravagant productions we design to wow, invoke emotion, and deliver life-changing experiences to fans are all totally unique – custom-designed and manufactured by many talented people whom all have similar stories to mine.
To make matters worse, most of these crew members are freelance, self-employed independent contractors, so government benefits in multiple countries simply don’t cover them or are insufficient. Many haven’t claimed anything yet and have tried to get through on their own because it’s not in their DNA to rely on handouts, and information circulating has been that we’ll be back soon. Because of this, a vast majority are not showing up in unemployment figures. In addition, it’s hard for them to get another job, as outside employers generally don’t understand the skills they have. Sadly, the reality is setting in; even the most hardened contractor is at a point where savings have dried up, bills are mounting, stress is rising, mental health is a real issue, money has run out, and there is no end in sight.
Even if bad news keeps piling up my heart and soul are still with HustlaBall. Are still with each and every one of you that year after year comes and support our talented production team that always put LOVE before anything else. HustlaBall is canceled. Love is not.